the rise
the rise is an entrepreneurial pursuit from Jasmine and her sister Mackenzie. The goal of the rise is to close a gap in the market for women of color looking to connect with other women of color on professional development and concerns.
There is currently no national community that helps provide resources, support and opportunities for professional women of color. Women of color are often “the only one”, or one of few making them feel alone in the workplace. Unfortunately, the number of women of color in positions of power are still dismal. Women of color face obstacles, isolation and biases based on both their gender and race causing an intersectionality of discrimination that is currently not being served by professional networks. Without a national community to connect women of color in a safe space, they have been facing workplace discrimination alone.
Our target market is millennial, professional women of color looking to find support amongst women that need to deal with similar workplace issues as them.
We took the mission of serving young women of color and translated this into a brand for them. We used bright yet modern colors to evoke their colorful, boisterous and fun nature and mixed it with this cool, simplicity that encapsulates the essence of women of color.
Women of color are survivors, because their identity crosses over so many different identities they are able to perform and succeed in many spaces. they are able to be a person of color, a woman and a professional. This branding mixes our brightness and our simple and natural way to shine.
