JaZ
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User-Centered Experience Design
Crafted an end-to-end journey that guides users seamlessly from discovering Commerce Hub features to activating them, ensuring a frictionless and engaging experience. This showcases the ability to lead strategic design initiatives that drive product adoption.
Visionary Leadership & Design Strategy
Developed a UX vision that aligns the Commerce activation strategy with user needs and product goals, creating a coherent roadmap for the activation experience. Demonstrated the ability to articulate a clear vision and lead teams toward achieving it.
Usability & Information Architecture
Optimized the Commerce Home experience with a focus on usability, accessibility, and page structure consistency, making it easier for users to discover and navigate. Demonstrated expertise in creating structured, user-friendly interfaces.
Conversion Optimization & User Guidance
Led the design of use case-specific guidance on Commerce Home, which helped increase setup and adoption rates by making processes intuitive for users. This highlights the ability to create designs that directly impact conversion and activation.
Design for Onboarding & Activation
Designed a "quickstart" feature that improved payments activation for merchants already enrolled, streamlining their journey to value. Demonstrated a keen focus on onboarding and reducing friction.
Visionary Leadership, UX Research
Lead the creation of a CMS Approval Flow experience that addresses enterprise customer needs for streamlined content collaboration and project management. The goal is to reduce workflow inefficiencies, empower teams with clarity and flexibility, and position HubSpot CMS as a competitive upmarket solution.