the cascade review
Role: ui/ux and visual designer
The Cascade Review is an online Pacific Northwest magazine targeted toward liberal readers ages 30-70. Because this product needs to appeal to a wide range of ages with a ride range of technological literacy, we needed a product that was beautiful, direct and simple to use. For this design we pulled from Pacific Northwest aesthetics of cool, modern and minimalistic. To land on a final layout and visual design we conducted usability tests within the target market.
Original Mockups
Final Product