empwher

Empwher is a side project of our founder Jasmine. Empwher was built off of her and her sister’s frustrations. Like many American women, and women of color, the Tudor sisters are tired of women being treated as second class citizens. We are a developed nation with a developing country's societal and economical makeup. We are saying enough. Enough to women not controlling their own bodies, not getting the education or the jobs they deserve, not getting healthcare, not being able to afford food for their children or shelter for their families.

This product needed to be simple. An easily shoppable e-commerce system that a range of ages find easy to use and appealing. The design, although simple, needed to be powerful, strong and feminine.

We built this design from literature review, interviews and usability testing.