JaZ
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Inclusive design: good for people, great for business
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![Romantic collage of flowers and woman sitting looking out to the italian countryside]()
Architecting a Seamless Discovery-to-Activation Journey for Commerce Hub
User-Centered Experience Design
Crafted an end-to-end journey that guides users seamlessly from discovering Commerce Hub features to activating them, ensuring a frictionless and engaging experience. This showcases the ability to lead strategic design initiatives that drive product adoption.
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Commerce Activation UX Vision
Visionary Leadership & Design Strategy
Developed a UX vision that aligns the Commerce activation strategy with user needs and product goals, creating a coherent roadmap for the activation experience. Demonstrated the ability to articulate a clear vision and lead teams toward achieving it.
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![Romantic collage with flowers and a woman in a feathered hat sitting in a bright white cottage in the countryside]()
Commerce Home
Usability & Information Architecture
Optimized the Commerce Home experience with a focus on usability, accessibility, and page structure consistency, making it easier for users to discover and navigate. Demonstrated expertise in creating structured, user-friendly interfaces.
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![romantic collage of flowers and melanin necklace]()
Commerce Home: Use Case Guidance Driving Setup and Adoption Rates
Conversion Optimization & User Guidance
Led the design of use case-specific guidance on Commerce Home, which helped increase setup and adoption rates by making processes intuitive for users. This highlights the ability to create designs that directly impact conversion and activation.
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![Collage of a group of three women dressed up doing each others hair in front of flowers and cheese and a cottage aesthetic]()
Commerce Home: Quickstart to improve payments activation for enrolled merchants
Design for Onboarding & Activation
Designed a "quickstart" feature that improved payments activation for merchants already enrolled, streamlining their journey to value. Demonstrated a keen focus on onboarding and reducing friction.
